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The water purifier in a simpler term is defined as a device used to decontaminate the water from harmful substances, chemicals, pathogens, microorganisms, and other dissolved solids and to make it portable. A recent addition to a database of Bonafide Research- titled “Global Water Purifier Market Outlook, 2026” provides an in-depth insight of the market size by value and volume, analyzes the trends on factors like by types (Counter Top, Under Sink, Faucet Mount), by technology (RO, UV, Gravity Based, and Others) by Sales Channel (Online and Offline) by Region and by country. According to the recent reports of the United Nations and the World Health Organization, every 21 seconds, a child dies annually in developing countries due to waterborne diseases caused by contaminated water drinking. This is even worse in the developing economies due to scarcity of freshwater, rapid surge in population, and rise in pollution. The diminishing quality of water is a serious health hazard globally which has given a rise in the demand for water purifiers. This is to aid the market to reach a value of more than USD 65 Billion by the end of the year 2026, while in terms of volume it is expected to grow with an anticipated CAGR of less than 10%.
Earlier, water purification only included boiling it that too specifically during the rains, to prevent any contamination. With increasing R&D, new innovations have occurred in the water purifiers and along with newer pollutants in the water body, the market is now full of choices. Even though it is the most effective purifier, requires electricity and a lot of produces a lot of wastewater, making it a questionable choice in extreme rural regions. On the other hand, the UV water purifier scores point being able to work with low electricity consumption and low maintenance cost too. The UV water purifier segment is expected to grow with an anticipated growth of 11.47%, which is yet the lowest among the type of purifiers classified on technology.
Based on sales channel, the market is segmented into online and offline markets, of which offline sales channel holds an unbeatable market share of nearly 90%. This was attributed to the higher affinity of consumers, as they are perceived to be safe and sometimes allow the consumers to able to taste the water before purchase. Moreover, retail stores have the added advantage of immediate gratification, which further boosts their popularity. However, with millennials as decision-makers, it is obvious for the online sales channel to grow, expected to be reflected as a growth rate of 17% through the forecasted period. The availability at less expensive cost is a factor that drives the non-portable water purifier market growth. The penetration is to increase in the coming years due to its capability to purify and store large amounts of water.
Regionally, Asia holds the lion’s share of the market, as the region is home to almost 60% of the world’s population. The major countries like China, India, Vietnam, Thailand, Indonesia, the Philippines, and Macau are a few of the emerging markets for water purifiers. However, Latin America, along with Middle East & Africa is expected to incline in the coming years, due to the increase in the penetration level of water purifiers, and deterioration in the quality of water. The North America and Europe markets are leading towards maturity, having witnessed increased penetration and superior quality of drinking water.
CONSIDERED IN THE REPORT • Geography: Global • Base year: 2020 • Historical year: 2015 • Forecasted year: 2026 Table of Contents 1. Executive Summary2. Report Methodology3. Market Structure3.1. Market Considerate3.2. Market Definitions4. Global Water Purifier Market Outlook4.1. Market Size by Value & by Volume4.2. Market Share4.2.1. By Product Type4.2.2. By Technology4.2.3. By Sales Channel4.2.4. By Region4.2.5. By Country4.2.6. By Company5. North America Water Purifier Market Outlook5.1. Market Size by Value & by Volume5.2. Market Share5.2.1. By Product Type5.2.2. By Technology5.2.3. By Sales Channel5.2.4. By Country5.3. US Water Purifier Market Outlook5.3.1. Market Size by Value5.3.2. Market Share220.127.116.11. By Product Type18.104.22.168. By Technology…continue
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