Wednesday, June 29th, 2022

K-pop Supergroup GOT

Supergroup GOT the Beat Debuts ‘Step Back’ at Record-Breaking SMTOWN Live Concert,GOT the Beat is the first unit of a new SM Entertainment project known as Girls on Top.

GOT the Beat, a new seven-member supergroup made up of BoA, Girls’ Generation‘s Taeyeon and Hyoyeon, Red Velvet’s Seulgi and Wendy and Aespa’s Karina and Winter, rang in 2022 with their debut single, “Step Back.”

The group brought the song, which has Yoo Young Jin and Dem Jointz among its producers, to the stage for a special performance at SMTOWN Live 2022 on New Year’s Eve. “Step Back” was officially released as a single on Jan. 3.

GOT the Beat is the “first unit” of a new SM Entertainment project known as Girls on Top, set to bring together and highlight the company’s female artists in various groups.

SMTOWN Live 2022, a free event for fans around the world that took place at the “SMCU Express Station” in a virtual space known as “KWANGYA,” featured a big lineup from SM Entertainment’s roster. A 40-song setlist featured “Step Back” and had a number of other collaborative performances, like “Ordinary Day” by Super Junior’s Kyuhyun, SHINee’s Onew and NCT’s Taeil, and “Zoo” by NCT’s Taeyong, Jeno, Hendery and Yangyang and Aespa’s Giselle.

SM Entertainment reports the concert set a new record with the highest number of views for a Korean concert online, with 51 million global streams, surpassing their own record for last year’s SMTOWN concert.

Soo-Man Lee, the event’s chief producer, gave an opening speech that explained, “SMCU [SM Culture Universe] shares stories of each artist across the virtual space and reality. In other words, it is a concept that encompasses the worldview and the universe containing the identity of each team. KWANGYA, therefore, represents a new world that transcends and coexists without boundaries. This worldview is being newly named and developed as ‘Metaversal Origin Story’ and each artist’s ‘Metaversal Origin Story’ comes together, intersects and coexists with each other in KWANGYA, which will unfold a new world.”

With the release of SM Entertainment’s new girl group unit GOT the beat featuring BoA, Girls’ Generation’s Taeyeon & Hyoyeon, Red Velvet’s Seulgi & Wendy, and aespa’s Winter & Karina, fans have taken to YouTube and social media to express concern over the group’s promotions… or lack thereof.

Following their highly successful debut at SM Town Live 2022: SMCU Express at Kwangya, which amassed over 51 million viewers, and the release of their song Step Back and stage video, netizens have asked for a real MV and better promotions on par with their brother group SuperM.

Have you checked out GOT the beat debut song Step Back, and what do you think about SM’s promotion of GOT?

GOT The Beat—made up of soloist BoA, Girls’ Generation’s Taeyeon and Hyoyeon, Red Velvet’s Seulgi and Wendy, and aespa’s Winter and Karina—first performed “Step Back” on January 1 at SM Entertainment’s online concert SMTOWN LIVE 2022. The seven-member unit later uploaded their performance to YouTube, where the video has since surpassed 8 million views.

Despite the mainly warm reception for “Step Back,” the track’s lyrics have spawned a backlash for presenting what some critics hear as outdated, anti-feminist viewpoints. For starters, the song tells the story of a woman warning another to “step back” from a man she’s interested in.

On the opening verse, Taeyeon makes clear that there will be consequences if the other woman doesn’t leave her guy alone. She also takes aim at the woman’s value, implying that she’s not worthy of the man in question. Wendy seconds the notion that the other woman isn’t good enough on the pre-chorus, The chorus is where a lot of the backlash for the song has been directed. Some fans were not happy that the hook repeatedly puts down another woman for the attention of a man.

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