Saturday, June 25th, 2022

How to Find Blogs in which you can publish?

Multiple sources to increase your site traffic

If you have multiple sources of traffic to your site, changing the algorithms will not completely stop your business. You will have a set of tools full of optimization strategies to keep your business running.

Diversifying your web traffic can also be useful in cases where there is little scope for search engine optimization (for example, podcasts).

In this blog, I share effective strategies to increase your website traffic without SEO so you don’t get stranded by algorithm changes.

Additionally, I will give you practical advice that you can start using right now. This way you can stay in the game if your traffic drops for a while.

Why should you try to increase your site traffic without SEO?

You can drive substantial traffic with SEO alone, but not all traffic is the same.

High-quality traffic (which includes the users most likely to convert) offers a better ROI, so you should prioritize it.

Also, if you are not an SEO expert, you may want to focus on other strategies to increase your website traffic efficiently.

Do you want to know how is the SEO of your site?

This does not mean completely ignoring SEO.

All websites, regardless of their niche, must follow SEO best practices to avoid being penalized by Google and to ensure that the site is indexed.

The strategies we will discuss below can be a useful addition to an existing SEO plan. In fact in my opinion they must be a compliment.

Additional traffic strategies to SEO

Content marketing

If you’ve followed our Blogs on digital marketing, you must have heard the term ” content marketing “. In simple words, it is a way to organically advertise your brand through high-quality and relevant content.

Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDF files, etc.

For example, Torrey, a commercial and truck scale company, frequently generates web traffic informative blog posts and research data on productivity, work-life, and career.

Blog Torrey by Do It Marketing

This appeals to users interested in truck and commercial scales. When they read Torrey’s Blog, they finally discover the scale selection process. They also learn about the different models and their specifications.

Some of these users convert, helping Torrey increase her website traffic and ROI.

Content marketing is not limited to blog posts. If you connect better through audio or video, you can try launching a podcast or hosting a webinar.

Today, most social media apps allow you to post a variety of content formats including photos, audio clips, long-form text, and videos.

You can experiment with one or more of these formats to see what works best for your audience. The important thing is that you must generate content frequently at least weekly.

Paid ads

Content marketing is very beneficial, but it can cost a lot of money, especially if you are paying established writers to create original and well-researched posts for you.

For reference, a niche blog article in the Mexican market can cost around $3,000 per well-researched article.

Most of these projects also take weeks or months to show results, which is not a practical timeline for many companies. Especially SMEs.

If you want faster results with a budget you can control, why not try paid or pay-per-click ads?

Seven out of ten Internet users currently use social networks. That is more than two-thirds of the population. Think of the possibilities!

Well-paid paid ads can instantly generate hundreds, if not thousands, of clicks to your website. Plus, with the regular emergence and innovation of new advertising and social media platforms, getting your ads to the right people is getting easier.

How much to invest in paid ads?

For an SME, an investment of about 20 thousand pesos a month in Google Ads and/or Facebook Ads can generate significant traffic immediately.

For example, if your ideal client includes artists who want to have a perfect smile, you will get much better results if you advertise on Google, instead of Facebook or YouTube.

Another option is dating apps. If your brand is focused on relationships or is targeting young singles, advertising on dating apps like Tinder can help you find your target customers faster.

If you are concerned that paid ads will require a lot of money, remember that you do not need to spend $1,000 on the first day.

Social media strategies as a source of traffic for your site

One of the best ways to increase your website traffic is to find your customers where they like to hang out.

As we discussed earlier, almost everyone uses social media today. Increasing your social media marketing efforts can help you reach new users, develop your brand awareness, and increase your site’s web traffic.

How to gain website traffic through social media?

When it comes to social media, you can’t just break into “conversations” and ask people to buy something from you or visit your website.

Think about how you would present your brand in real life when you first meet a person.

Would you speak of sales immediately upon meeting him? How about providing details about your unsold product/service?

Remember, users, visit their preferred social media platforms to be entertained and informed, not to be sold.

To ensure your efforts are well received, you must first provide value and develop positive relationships with your potential “followers.”

You can do this by sharing informational posts like How-Tos, or by posting informational photos, like this post from D-Natural.

Top social media tactics to drive traffic

These are the main options to help you increase your site traffic.

  • Join relevant Facebook groups
  • Share helpful articles/videos in these groups
  • Post updates on the latest products or services of your company
  • Organize contests, promotions, and giveaways
  • leave comments with some thoughts on user-generated content

Having a presence on social networks requires that you designate a person within your company to generate content for networks every day.

It is also necessary that he is interacting in the networks commenting and answering the questions of the users or potential clients.

Social networks are a source of traffic with a lot of active and dedicated interaction.

Link building strategies

When marketing teams talk about SEO, link building comes to mind. When reputable websites link to your content, the algorithm favors your website and increases its ranking on search results pages.

Did you know that link building can help you increase your site traffic without relying on SEO?

Link building for brand awareness is a process in which you focus your strategies on expanding your reach, getting your content in front of new users, and generating conversations around your brand.

This is more than a casual backlink in a blog post. Link building for brand awareness requires more planning and resources. However, the investment is worth it for the high-quality leads you’ll get.

Here are some tips for developing effective link-building strategies to increase web traffic to your site.

  • interact with your audienceCreate engaging posts that can be shared and encourage your followers to respond and share your content.
  • Work with PR – Recruit efficient PR to help build brand awareness and distribute your story to the desired audience.
  • Offer Intentional Guest Blogs – Choose unique posts that align with your readers’ key interests, and post guest blogs on their page with a backlink to your site.

Interact with other blogs

Guest blogging is an effective traffic generation strategy aimed at tapping into someone else’s audience to broaden your brand’s reach.

Think about this: someone in your niche has a large number of engaged followers. Imagine if you could put your content in front of them. How much traffic could your website generate?

Why would someone publish your article?

Probably because you are good at what you do.

Everyone is looking for high-quality content. If you can provide a useful and well-researched post for free, people are often willing to post it on their website. After all, you benefit your audience at no cost.

Why would you give away valuable content for free?

It will help you gain access to hundreds, if not thousands, of new users, many of whom could become long-term customers.

It’s a win-win situation, but you have to be careful how you approach these sites.

Start by looking for blogs and media posts that publish content relevant to your business. For example, if you run a financial advisory firm, post content on Financial Blogs read by people interested in the latest trading and investing practices.

How to Find Blogs in which you can publish?

If you want to find blogs in your industry that accept guest posts, use the following search queries to see more specific results:

  • Name of your niche + «write for us»
  • Name of your niche + “send guest post”
  • Write guest article + “name of your niche” + blog
  • Name of your niche + “sites that accept guest posts”

Additionally, research online biographies of specific companies and bloggers.

Most of the time, their web profiles contain a useful list of sites where they have been invited to guest post. That’s a lot of more suitable Guest Blogging opportunities presented to you on a silver platter.

Then submit a request. Most websites will have posting guidelines that you can follow. Follow these instructions carefully to increase your chances of posting.

If you have a lot of relevant content posted on your site (seen in the content marketing point above), chances are you’ll be able to guest post on other sites.

Email marketing to generate traffic to your site

If you read a few posts on digital marketing, email marketing will be mentioned in most of them. That’s because it’s still one of the most effective ways to increase web traffic to your site.

One study suggests that email generates $36 for every $1 spent, offering a shocking RSI of 3,600 percent. What more could you want?

Email marketing allows you to reach potential customers directly. It is an ideal platform to build long-term relationships to improve customer loyalty.

You can post questions, request feedback, submit soft sales, and persuade customers to buy.

Effective email marketing

I share some tips for email marketing to be effective and increase your web traffic:

  • Be real and honest: Share stories, post-behind-the-scenes content, and request original user-generated content.
  • Offer value: Just like content marketing you need high value to convert readers, emails and newsletters must provide value before you make a request.
  • Include all your links: make it easy to read and share your post. Include links to your social media profiles, the latest Blog posts, and the sales page in every email you send.
  • Give the user control: always give the user the option to update their information and if they wish, choose to stop receiving your emails.

 

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