High Demand for Organic Ingredients in Personal Care Products Driving Adoption of Organic Brazil Nut Oil
In the past few years, the demand for organic products has increased substantially and consumers are preferring products containing organic ingredients. Rising awareness of the adverse effects of artificial components used in the formulation of personal care products has shifted customer focus toward products that claim to contain organic ingredients. This has heavily influenced the cosmetic & personal care industry. Although the cost of products that contain organic ingredients is high, customers are willing to pay for such premium products, attributable to their high effectiveness and harmless nature. Thus, manufacturers of personal care products are using organic Brazil nut oil in their products.
- For instance, Tree Hut’s shea moisturizing body wash contains organic Brazil nut oil extracted from organic Brazil nuts harvested from the Amazon rainforest
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Rising Popularity of Brazil Nut Oil in U.S. for Nutritional and Health Benefits
Brazil nuts are packed with vitamins and minerals, including vitamins A, B-6, B-12, C, and D as well as magnesium, calcium, and iron. They are also very rich in fatty acids, protein, fiber, copper, thiamine, and antioxidants. As food, Brazil nut oil is the richest on the planet for selenium, which is anti-viral, reduces the risk of cancer, autoimmune and thyroid diseases, and is also essential for both male and female reproductive health and fertility. It also offers some great anti-inflammatory properties. Such high nutritional quotient and health benefits of Brazil nut oil contribute to the growth of Brazil nut oil market in the U.S., and this is anticipated to continue during the forecast period.
Wide Range of Applications for Brazil Nut Oil to Improve Customer Base for Manufacturers
Brazil nut oil is emerging as the one of the important ingredients in the cosmetics & personal care industry – there are many current as well as potential applications of this oil in skin care, hair care, and personal care products. As the demand for products containing natural and organic ingredients from consumers is increasing, more applications for Brazil nut oil are anticipated in the cosmetic & personal care industry. Moreover, Brazil nut oil is also used in food preparations such as in salad dressings and as a cooking oil. Manufacturers of Brazil nut oil can target companies that seek to offer premium and highly nutritious food products with unique taste profiles in order to gain more profits from a scenario where the demand for healthy yet tasty food is on the rise.
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Challenges for Brazil Nut Oil Manufacturers
High availability of low price substitutes to limit sales of Brazil nut oil in U.S.: Brazil nut oil has various applications in food preparations, in cooking and for salad preparation. Despite its many health benefits, the use of Brazil nut oil in food preparation is hampered by the high availability of a wide number of other oils. Olive oil, palm oil, and sunflower oil dominate the market, owing to their easy availability and lower pricing as compared to Brazil nut oil.
Brazil nut oil also finds application in the cosmetics & personal care industry. Many skin care and hair care products are infused with natural ingredients, and Brazil nut oil is ideal for use in skin care and hair care products. However, the wide availability of other natural ingredients and vegetable oils at lower prices is hampering sales of Brazil nut oil is the U.S.
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Brazil Nut Oil Market in U.S.: Segmentation
Brazil Nut Oil Market in U.S. by Nature
Brazil Nut Oil Market in U.S. by Application
- Food & Beverage
- Cosmetics & Personal Care
- Skin Care
- Hair Care
- Personal Care
Brazil Nut Oil Market in U.S. by Distribution Channel
- Business to Business
- Business to Consumer
- Pharmacies/Drug Stores
- Specialty Stores
- Online Retail
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