Tuesday, June 28th, 2022

A MORE COMPLETE USE OF DIGITAL SIGNAGE IN 2022

The emergence of smart screens

In terms of use, we tend towards more and more interactivity and personalization of the experience. Associated with artificial intelligence tools, the screens become autonomous. They can adapt the messages broadcast not only to the context but also to the viewer. For example, advertising screens can now, using facial recognition tools, identify gender, age, a product held in the hand or whether the person is alone or accompanied, etc.

It is also possible to push the identification of the customer further thanks to smartphones and the detection of this one, and the presence or not of an associated customer account. The aim is not to infringe on personal data. But many be able to distribute more relevant content in line with consumer consumption habits.

Towards a more global customer experience

The use of digital screens is no longer solely intended to communicate but to improve the user experience. In particular thanks to omnichannel strategies and connected tools. The goal is to establish relationships between the various communication media, web, social networks, mobile, digital screens, etc.

The giant screen is therefore a relay among a global strategy of communication and personalization of the message. This helps foster better customer engagement. It is thus possible for certain public places to combine different roles. It is no longer just a place of consumption, but also of information and entertainment. They thus become real places of life.

A content strategy from information to interaction

The development of the presence of communication screens in the urban environment pushes users to offer increasingly qualitative content.
The screens make it possible to publish to manage the information displayed at any time and offer more reactivity.

Communication on giant screens, thanks to the various tools mentioned above, therefore goes beyond the simple dissemination of information. It invites more and more interaction, whether directly through touch or indirectly via connected solutions. Quality content is now more than 50% of the success of a poster campaign. If the screen makes it possible to be seen and identified, the content allows it to be memorized and to convey the consumer in action.

We also observe an evolution of the screens on the structural level. There are now transparent, flexible solutions that can take any shape, able to fit all surfaces (cf. The X7-AIR ).

NEWMARKET PROSPECTS OPENING UP TO GIANT LED SCREENS FOR 2022

Giant screens at the service of architecture

2022 promises to be a year in which screens will be omnipresent. Not only to communicate, but also as an LED lighting solution or as a decorative element. The technological evolution of screens now makes it possible to integrate them perfectly into the architecture of buildings and therefore to think of them as decorative elements. It is a real multi-function tool, distributing information or atmospheric visuals as needed.

Screens, flexible and increasingly thin, are shaping up to be the future of digital printing media. They make it possible to play on light and movement, to bring an immersive dimension. They now make it possible to change scenery easily depending on the time of year or day. SMD Screens are opening up more and more to creative people to create the rooms and buildings of the future.

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